As a digital marketing consultant, when it comes to digital marketing strategies, you can create a prolix scroll of every available tool or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing tools are better than others, which ones are the most essential? To compete in the overly competitive digital landscape, you’ll need to focus on some specific areas.
While you’ve probably heard about these, how many details do you know to make each one effective? They’re all the standards for this year and into the coming decade. Take a look at each one and then assess what elements of them you need to hone in on.
1. SEO
There isn’t anything more essential to digital marketing tools than SEO, something that might still mystify you in its ongoing complexity. While it’s true Google’s algorithms can still become confusing, you can better grasp how it works when you work more with the concept.
Being an expert digital marketing consultant in Delhi you should know how to manage SEO for your brands if you want to truly succeed. An expert SEO and digital marketing strategist help to make this change.
2. Search Engine Marketing
Search engine marketing or SEM is a form of Internet marketing where you increase your SERPs through prepaid advertising methods. You’ll want a digital marketing expert to help you in this field as well, especially one who’s worked with Google Ads and search/display ads. In the case of Google Ads, you’ll want to educate yourself first on how the process works.
What you’ll appreciate the most is Google makes its Google Ads easy to use through their attention to customization. They let you choose whether you want graphic display ads, YouTube video ads, text-based search ads, or in-app mobile ads. All of these are going to depend on your customer’s business style and the targeted consumers you need to reach. Google makes it even more comfortable with localized ad capability, plus excellent metrics to track how well your ads work. Don’t forget about additional paid ad opportunities, especially Facebook Ads. The latter gives you ample opportunity to customize multiple ad formats.
3. Content Marketing
As a connective cord to inbound marketing foregoing, content marketing is a big part of attracting a targeted audience. What’s vital about content marketing is that you need to make your content helpful, relevant, and consistent to make it worth the time of those consuming it.
In today’s time, being a digital marketing consultant you need to focus on creating content that can solve pain points and stay evergreen. Using black hat SEO tactics just to move to the top of search engines won’t work thanks to Google’s all-seeing eye. So always grip “content is king”, as many like to put it.
4. Responsive Web Design
Reaching customers by mobile is more or less the standard now, and that’s going to go on into the coming decade. As a digital marketing services, making the website conform to mobile screens is one of the most essential parts of digital marketing. The on ly way you can make this work successfully is by responsive web design.
It’s especially useful if you have a publishing site or post content to the website regularly.
5. Email Marketing
No doubt digital marketing expert have done some email marketing, but how effective is it in reaching your intended targets at the right times? Email marketing is already a great marketing tool for generating more heads than possible through any other marketing method. As a digital marketing strategist, you can also increase your sales and conversion rates.
If you’re already grieving from overspending on other digital marketing tools, email marketing is one of the most pocket-friendly methods out there. In some cases, it’s free, unless you are using outsourced services.
Since you can combine it with other media platforms, it’s also one of the most integrated marketing tools. You can also add social share icons, plus referral reward systems to increase the engagement. Email marketing ultimately helps you shorten your sales cycles when using compelling content.
6. Video
Over the last decade, we became a more optical culture attracted to imagery in the digital domains and there isn’t any question video rose to the top. Now we’re at the point where more consumers prefer video above any other visual medium.
A lot of this comes from extensive viewership on platforms like YouTube. The personalized video with compelling content has become a norm lately, or at least ones directly addressing pain points of targeted viewers. The same goes for making the business look more human.
Successful video marketing can mean paying attention to one major trend in video marketing: Storytelling. When you can tell a compelling story about the business and prove you can solve the pain points of customers, you have a can’t-miss formula.
Digital Mathur - Digital Marketing Consultant, Trainer, & Public Speaker 